Digital Marketing QuickStart Guide by Benjamin Sweeney

Author:Benjamin Sweeney [Sweeney, Benjamin]
Language: eng
Format: epub
Publisher: ClydeBank Media LLC
Published: 2022-04-10T08:25:07+00:00

Images: Generally speaking, the more images used, the better. Internet users expect instant gratification and maximum value for a minimal amount of work. An image-rich web page is far more appealing than a static wall of text, and value-added images such as infographics and visual step-by-step instructions are great uses of visual media. Some playful brands can get away with using memes or other humorous images to augment their content as well, but those won’t work for everyone and if incorrectly deployed can be a brand liability. Moving images in the form of GIFs (short for graphics interchange format) can be a great way to liven up content. GIFs can be easily created from existing video files or from a sequence of images. They take considerably less time to load than most video content, but as video players and online environments continue to develop, that could change.

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